ADIDAS ORIGINALS X PHARRELL WILLIAMS

Game Set Love

For Fall/Winter 2017, Pharrell Williams and adidas Originals throwback to a golden era of tennis. Inspired by the sport’s ’70s-era superstars—their fearless attitudes and their bold senses of personal style— To coincide with the US Open tennis tournament, Pharrell Williams designed a 70s-inspired color-blocked range of summer wear for the brand, and developed a simple brief to bring this to life: Remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas Climacool. The result? A vibrant collection of tennis-inspired summer wear that not only offers a cool, colorful spirit but a fully-functional, engineered finish.

Completed at Lloyd & Co
Photographer Vivianne Sassen

Awards:
Cannes Lions International Festival of Creativity: GOLD in Art Direction
Cannes Lions International Festival of Creativity: SILVER in Photography