ADIDAS ORIGINALS X PHARRELL WILLIAMS

Hu Holi

Connected by Hu. Celebrating the equality and unity of color.

The vibrancy of India’s Holi Festival powerfully comes to life as adidas marks a new season by celebrating the equality and unity of color in it’s newest collaboration with Pharrell Williams: Hu Holi adicolor. Founded on the principles of inclusiveness and humanity, Pharrell Williams uses the Hu platform to share, to tell stories, to celebrate the spirit of all our different colors – much like the Holi Festival.

Completed at Lloyd & Co
Photographer Vivianne Sassen
Stylist Jay Massacret

Campaign shot in Jaipur, Rajasthan, India