ADIDAS ORIGINALS X PHARRELL WILLIAMS

Solar Hu Tori Bowie

A story starring Tori Bowie, the American track superstar and adidas running ambassador who overcame obstacles to become a three-time Olympic medalist to highlight the release of the SolarHu Greyscale pack. It’s a Bowie’s story of strength and perseverance inspires an entire generation of runners. Here, in both still photographs (shot by Vivian Sassen) and video (shot by Shane Sigler), the story visualizes the “inner light” that guided her through multiple personal setbacks only to emerge as the 2017 100m world champion and fastest woman in the world.

The film opens the narrative with Bowie wearing her SolarHu Greyscale shoes while standing still in the darkness of night. As the camera tracks inward, Bowie is heard in a voiceover reading her manifesto, speaking on inner light and human potential. As the film pans from footwear to close ups of Bowie she speaks on the importance of running in her life and closes on the note of channeling positive energy.

Completed at Lloyd & Co
Photographer Vivianne Sassen
Stylist Haley Wollens