ADIDAS ORIGINALS X PHARRELL WILLIAMS
Solar Hu Kenya
adidas Originals and Pharrell Williams continue their collaborative Hu series for Fall/Winter 2018, reiterating their common belief that, through sport, we all have the power to transform lives. In describing the collection, Pharrell expresses his fondness for the peaceful, meditative nature of running. He seeks to combine the performance breakthroughs of adidas with the fearless colors, bold patterns, of East Africa, where running is deeply ingrained in culture.
There is no sport where this ability to change lives is more evident than with running and nowhere is this potential transformation more noticeable than in Eastern Africa, where the majority of the world’s elite runners take their first steps on their journey to success.
It is exactly for both these reasons that Pharrell opted to look to Africa and the tradition of long distance running as the main source of inspiration for this seasonal story, due to its minimal barriers for entry and its high level of participation around the globe we believe that running provides another great platform for Pharrell to share his message of equality, justice and the prevailing power of self-confidence and belief.
Completed at Lloyd & Co
Photographer: Vivianne Sassen
Stylist: Alexandra Carl
Campaign shot in Kenya, Africia
“Running is something I do myself, I run. It always sends me into a place where ideas flow, running is like a state of meditation, its necessary.”
— Pharrell Williams
The second part of the campaign was a focus on the adidas originals line within the AW18 collection
