MECCA MAX BRAND
Cult-classic branding and packaging for the millennial-targeted Mecca Maxima – a new brand from Australia’s leading beauty department store. This product line demanded a bolder approach: kinetic pairs of ‘M’s, pop colours, spiral lines and moirés.
In collaboration with the team at Studio Ongarato under the creative direction of Fabio Ongarato
Brand identity
Packaging Design
Art Direction
Environmental Graphics
In-store Experience Design
Mecca Maxima Store Design – Concept Only
The second phase of this project was looking at how Mecca Maxima was experienced at every touchpoint in-store. This included store design, environmental graphic design & gondola design for the entire 128 piece range of products. We worked in collaboration with a team of interior architect.
