31 LE ROUGE

CHANEL’S most mesmerizing lipstick. Inspired by the mirrors that line the legendary Art Deco staircase in Gabrielle Chanel's Paris apartment at 31 rue Cambon, the faceted square glass case of 31 LE ROUGE is the most irresistible packaging in the history of CHANEL lipstick.

Introducing a concept to position, launch, and sustain the launch of 31 LE ROUGE. A category-defining experiential event in Paris, Shanghai & Taiwan that delivers l’espirit cambon.