ADIDAS ORIGINALS X PHARRELL WILLIAMS

Now is Her Time

Now Is Her Time is a rally cry for the 21st century with a focus on women’s rights and female empowerment. From the chorus of voices across social media to the historic number of female presidential candidates, women of all backgrounds are activated to make noise around a broad range of human rights issues disproportionately affecting women: pay inequality, healthcare access, homelessness, and sexual violence and reproductive rights just to name a few.

This campaign hones in on the zeitgeist, utilizing the considerable reach of adidas and Pharrell to amplify the voices of modern women and the men who support them. Because women’s rights are human rights and she’s done waiting. NOW IS HER TIME.

Completed at Lloyd & Co
Photographer Collier Schorr
Stylist Max Clark